BCA nets another Fleet World
Award
BCA picked up
one of the headline awards at the Fleet World Honours ceremony held
at the RAC Club in London on 18th May.
BCA won the Internet Award in the 2010 Fleet
World Honours for its new generation website and web-based
marketing services. It’s the third year running that the
company has won the Internet award from the Fleet World Group.
BCA secured the Internet award for the
wide-ranging E-marketing Solutions it delivers for its customers
from the company website. Using a variety of cutting edge
online marketing tools, BCA keeps its buyers in touch with its huge
vehicle sales programme across 21 UK centres.
Fleet World Editor Steve Moody and Nigel
Davies, Sales & Marketing Director of award-sponsors Auto
Windscreens presented the trophy to BCA Director Keith
Rogers.
Chairman of Judges Steve Moody said: ‘BCA’s
new website contains a wealth of usefully clear and concise
information, as well as everything a remarketer or buyer might need
at their fingertips, including access to Live Online auctions,
details of cars and vans for sale, information on all its partners’
sales and instant access to account details.’
BCA’s website dominates in the vehicle
auction and remarketing sector, with a commanding 54% market share
of all UK site traffic according to independent analysts
Hitwise (January 2010).
Fleet World is the leading monthly
publication for people working in the fleet industry.